Trieste Contemporanea 1998 september n.5
 
Krisztina Szipócs
Live Culture Reviewed

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How many art magazines can a small country of east-central Europe need? This question has been asked often in the past few years, since small, private publishing houses, with just a few employees and numerous foundations, decided,with great drive and minimal financial possibilities, to publish magazines and books, thus substituting the big, state publishing houses of before. The demand on the market for art magazines is minimal and the situation is worse for those regarding contemporary art. Art magazines are done for passion and not for profit: even I, as a practicing editor, can confirm it. Our illusion of being above all a nation of great culture seems to be true: by counting the articles on art, besides the ones published in the newspapers, we find 15-20, other journals and magazines that deal with the events of visual arts and contemporary art with a certain regularity. Therefore, despite the many failures after the first issues of hopeful optimism, many are the survivors in this fight for life.

Today, the publication of magazines follows a more or less established procedure. The editors participate in the competitions publicized by the government and private foundations to obtain the necessary sum for the publication of their magazines and they succeed in part: the regular publishing of the issues can't alway be guaranteed, which often become double or triple and undergo a more or less long waiting period. In regards to the sales profits, they're not even enough to pay the costs of publication. The magazines of architecture and design have better luck: they sell more, have more advertisement, but the same cannot be said for the other cultural magazines.

The monthly and quarterly magazines regarding "politics and culture" are often embelished with articles on art, although they concentrate primarily on themes having to do with the history of civilization or on problems concerning phlosophy and aesthetics. An example is Beszeéo(Talking), a clandestine publication which came out before the change of regime and which today divulges the ideas and decisions of politics regarding art.

Lettre Internationale and Európai Utas (European Traveller) follow the events of Europe with particular attention to the close relationship between politics and culture. The Nappali Ház (Mattinée House), founded by intellectuals who had just graduated almost a decade ago, has survived quite a few financial crises and to this day continues to be published; those first editors now have a career and their writings are high-level essays on problems concerning art theory , aesthetics and different, single artists. The Café Bábel is a slightly younger quarterly magazine, dealing exclusively with themes: the authors are asked to write on a specific problem, from sociology to the history of literature and of art, with key words such as machine", "animal", "light", "crime", etc.. The Magyar Muhely (Hungarian Laboratory), once edited in Paris by emigrated Hungarians, today functions in Hungary with young editors and authors who, concerned mainly with visual poetry and acoustics , are to all effects theoricians of art.

We can't ignore the magazines of art and design, among which Atrium, in publication since a few years ago. The bimonthly magazine, each issue rich pleasing in appearance, also concerns itself with artists and art collectors. The first issue of Octogon is still fresh from the print, but has already gained great approval; this high-quality magazine, which has the format of an art album, is very well laid out, graphically and typographically.

The magazine Jump Magazin concentrates mainly on theatre, the art of movement and today's dance. Magazines that deal with photography are Fotó, for the amateur reader, and Fotómuvészet, for the so-called art photo. The condition of Filmvilag (Film World) has normalized, with a stable staff which gives news on new films d'auteur. Lastly, we find the magazines specilalized only in art,. Enigma, specialized in art theory, Gyujtok és gyujtemenyék (Collectors and collections) have disappeared. An interesting experiment, in continuous evolution, Ejjeli Orjárat (TheNight Watch), the only art magazine found on Internet with interactive pages.

Permit me to write, despite my partiality, about Uj Muvészet (New Art), the the past Muveszet, as well as Balkon: the two art magazines have different profiles, but both are considered art magazines par excellence. Muvészet has a long history: founded in 1960 as organ of the Artists' Association, in 1990, after thirty years, undergoes a "refreshening" process inside and out, and takes on the name Uj Muvészet. Last year it changed format again-- today the cover is nicer and even the typography is more modern. It's great handicap is that it is not capable of being up-to-date: it announces exhibitions 3-4 months late. The magazine doesn't deal with just contemporary art, but also publishes essays of a historical nature. The June issue also published the interventions brought on by a controversial article written on the occasion of the big Hungarian exhibition in Poland, which suscitated a heated debate because it asked for a generational change the Hungarian artistic life. The same issue presented one of the most important among the young Hungarian painters and published an interview with the director of "Studio Galéria"., the gallery of young artists, who reflected on the condition of artists in society and on the institutions of artistic life in Hungary.

The other art magazine, Balkon, exists since 1993. I began collaborating two years after. As happens in life, even the history of the magazine is full of adventures: since there is no editorial office or staff, everyone prepares the texts with their own computer; in heroic times,the graphic editor in would go to the printing office with computer in hand. In the summer, editing reunions are held under some big tree , in the winter, in some beer house; there is no protocol, just work and exchange of ideas. The Balkon considers itself a magazine of contemporary art: it deals not only with visual art but also with architecture, photography, theatre, dance or music of today, concentrating, however, on the visual aspect. In the section "Symposion", writings on art theory are published, the section "Párbeszed" (Dialogue) is the space reserved for interviews with artists, "Szcéna" (Scene) talks about the exhibitions under way. In addition, there are reviews on books and magazines, information on publicized competitions, news and "transartexpress", that is, an updated list on exhibitions in Hungary and abroad. The issues in English and German were very successful and in occasion of the Polish exhibition in Hungary, an appendix in Polish has also been published.

 
The magazine, at first exclusively in black and white, little by little has begun to take on color: at first the title-page, and later maybe a few pages. The magazine may be read also on Internet (http://www.c3.hu/scripta). Have fun!. link to HomePage
 
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